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Home Terms of Use Privacy Policy. Copyright © Adweek LLC. All rights reserved. Email Password Login Register. Email Password Register. Social Media Week May - Register now! Close Learn More. The second core innovation is the spectacular rise of the smart phone in the s. Also, the online dating systems have much larger pools of potential partners compared to the number of people your mother knows, or the number of people your best friend knows.

Dating websites have enormous advantages of scale. Even if most of the people in the pool are not to your taste, a larger choice set makes it more likely you can find someone who suits you. When it comes to single people looking for romantic partners, the online dating technology is only a good thing, in my view. In addition, in our study we found that the success of a relationship did not depend on whether the people met online or not. I think that internet dating is a modest positive addition to our world.

People who have in the past had trouble finding a potential partner benefit the most from the broader choice set provided by the dating apps. Internet dating has the potential to serve people who were ill-served by family, friends and work. So the rate of gay couples meeting online is much higher than for heterosexual couples. Why did you decide to research online dating? The landscape of dating is just one aspect of our lives that is being affected by technology. And I always had a natural interest in how new technology was overturning the way we build our relationships.

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Online dating has become the 2 form of matchmaking in the U. Only meeting through mutual friends is a more popular way to meet a mate. The scientists, whose research is slated for publication in Psychological Science in the Public Interest , reviewed over psychology studies and public interest surveys.

In one study, they found that in a single month in , nearly 25 million unique users around the world were online dating. But there are downsides to looking for love on the web, according to Reis.

Skimming over hundreds of potential mates can promote a "shopping" mentality, in which people are excessively picky and judgmental. Also, many online daters correspond with one another for weeks or months by computer before ever meeting face-to-face, which has been shown to yield unrealistic expectations.

Reis also said that claims by web sites offering a "science-based" approach that uses sophisticated algorithms to match people have not been supported by independent research. But that doesn't seem to have affected algorithm-based sites' popularity. So will you take your chances on love, or enlist the help of an e-cupid?

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Follow Us. Part of HuffPost Science. All rights reserved. a written statement. Studies in behavioral economics show that the dating market in Western society is grossly inefficient, particularly once people leave high school or college, he said.

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